Shopper, Australia’s fastest-growing retail out-of-home media owner, has announced its commitment to becoming a carbon neutral business certified by the Federal Government’s Climate Active Carbon Neutral Program, offering carbon neutral advertising to its clients and partners.
Ed Couche, Shopper’s Chief Executive Officer, told us “Some of the nation’s best-known organisations are taking action to ensure Australia meets its carbon reduction commitment and Shopper intends to deliver a genuine and demonstrable contribution to the environment. We will take steps to reduce our emissions and create a positive impact through the purchase of carbon offsets. By being part of the collective solution to climate change we are delivering on our promise to the local communities that are core to our business and that of our shopping centre partners.”
Shopper is currently undertaking an audit with the help of Ndevr Environmental to calculate the baseline annual greenhouse gas emissions (GHG) created by the business across its nationwide network of 100% digital out-of-home advertising screens. The next step will be an external verification of the GHG by a third-party auditor to affirm Shopper’s carbon neutral offset units and application for the Climate Active Trademark and Certification via the government approval process.
Research released by Deloitte reveals that consumers expect businesses to step up to address the issues of climate change and the environment. Many consumers are changing their purchasing patterns and encouraging others to do the same. Leading brands are now responding, and Shopper is taking that step along with many of its business partners.