Asian #pDOOH @Hivestack Campaign In The USA

Tristan Cotterill

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) adtech company has announced the first cross-border programmatic DOOH campaign from North Asia into the USA via Open Exchange through the Hivestack DSP.

Hoon Lee, VP Demand & Supply, Hivestack Korea told us “We are excited to launch the campaign with COM2US in the USA. Through this innovative, cross-border campaign, COM2US are setting a new global digital paradigm in the gaming industry in Korea. Throughout the campaign, we were able to adjust campaign parameters in real-time and select the most suitable DOOH locations for the target audience. We look forward to expanding our partnership with COM2US to launch numerous campaigns internationally in the future.”

The campaign was run in partnership with COM2US, a global multi-content and gaming platform company in South Korea. Using the Hivestack Custom Audience and Geotargeting technology, COM2US advertised their new baseball game “MLB 9 innings 22”, to a Custom Audience of baseball enthusiasts in the Los Angeles area and at specific points of interests (POI) including the Angel Baseball Stadium of Anaheim during the Major League Baseball tournament. COM2US was successful in connecting and engaging further with its target audience leveraging trigger targeting capabilities available within the Hivestack DSP, activating the campaign every 3 hours before the game was set to begin using a proximity geofence of a 10km radius of the stadium.

Hivestack’s advanced programmatic DOOH technology enables local and global buyers to access premium DOOH screens in over 25 markets across the world. In turn, media owners can benefit from both domestic and international revenue from brands, agencies and omnichannel DSPs – a revolutionary evolution of the OOH channel.

Youngjoo Park, Director of Marketing & Content Center, COM2US said “The collaboration with the Hivestack team has enabled COM2US to light up new markets and bring our campaigns to a global audience. With Hivestack’s Geotargeting technology, we were able to deliver the advertisements at the right time, at the right place, to the right customer.”

Brands, agencies and omnichannel DSPs have a unique opportunity to activate cross-border campaigns using the Hivestack platform, and target audiences at scale in markets all over the world.
COM2US is servicing a variety of popular games in 160 countries around the world, including the mega-hit ‘Summoners War: Lost Centuria’, which recorded more than 140 million downloads worldwide. COM2US, which has walked along with the history of mobile games, is continuing its challenges for the future based on its excellent development capabilities, global service know-how, and business portfolio diversification recognized in the global market.

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