Primaris Shopping Centres Chooses @CPXDigitalMedia

Adrian J Cotterill, Editor-in-Chief

Cineplex Digital Media, a division of Cineplex (TSX: CGX), announced that it has been selected to develop, install, and maintain a state-of-the-art digital signage network in Primaris REIT managed shopping centres in markets across Canada, including Toronto, Calgary, and Kelowna.

Cineplex Digital Media was selected for its extensive experience in the creation and management of innovative digital networks as well as its ability to offer a solution that includes revenue generation, content development, and advertising media sales through Cineplex Media.

“Primaris’ ongoing commitment to our consumers and retail partners is exemplified through our continuous efforts to increase traffic to our shopping centres with memorable and meaningful experiences,” said Jasleen Bhinder, Director, Marketing, Primaris REIT. “We are excited to work with Cineplex Digital Media’s strategic customer-centric and robust in-house team of experts and look forward to CDM’s strategy-focused programs including creative playlists, optimization, specialty tenant branding opportunities, and innovative technology solutions.”

As part of the partnership, Cineplex Digital Media will operate a network of nearly 70 digital displays at 19 Primaris owned and managed retail properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising, mall directories, and maps. The new network of digital displays is expected to be fully deployed nationally this fall.

“We are thrilled that Primaris selected CDM for this exciting project. Our experience-first approach and data-driven audience targeting will enable Primaris to engage shoppers during their mall visits, as well as provide our media partners with the ability to reach even more of Canada’s mall consumers in additional key markets,” said Fab Stanghieri, Executive Vice President and Managing Director, Media, Cineplex. “Our shopping network that includes 69 centres with over 700 million visitors yearly, combined with our Primaris partnership, will now allow us to reach 13 new population centres with more than 1.4 million local residents.”

As a one-stop digital signage solution provider,Cineplex Digital Media offers end-to-end services that drive results. Making a name for itself in the Digital Out-of-Home, Retail, Financial, Grocery, and Quick Service Restaurant industries, Cineplex Digital Media provides innovative, data-led digital signage network solutions for clients, including Primaris. Cineplex Digital Media is not only about hanging screens, but its industry leadership also stems from its expertise in creative and experience design, data & analytics services, installation and operational excellence, and media sales. CDM makes impressions worth more, do more, and deliver more.

Primaris REIT (TSX: PMZ.UN) owns and manages 35 retail properties aggregating approximately 11.4 million square feet, at Primaris REIT’s ownership share valued at approximately $3.3B, including 22 enclosed shopping centres totaling approximately 9.8 million square feet and 13 unenclosed shopping centre and mixed-use properties aggregating approximately 1.6 million square feet. Primaris REIT is one of the largest owners and managers of enclosed shopping centres in Canada, and one of the largest owners and operators of retail property of all formats across Canada.


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