Pics From The 2022 #AdTECH: #OOH – Sydney Conference

Tristan Cotterill

Here is a selection of pictures from Wednesday’s #AdTECH: #OOH – Sydney Conference which was attended by just over 150 attendees, making it the largest event that the Ministry of New Media have held in the APAC region.

Above and below, MiQ’s Jason Scott and Belinda Cooper gave a superb keynote ‘Big Picture Programmatic Future (featuring DOOH). Cookies are [almost] dead – can DOOH take the biscuit?’

JCDecaux ANZ’ CCO Max Eburne chaired the panel ‘From battleground, to solid ground. How, why, and when?’ featuring OMA and MOVE’s Grant Guesdon, Hearts and Science’s Luke Hutchinson and oOh!Media’s Emma Hegg (below).

oOh!media and POLY’s Neil Ackland was in conversation wit Uber and Uber Eats’ Andy Morley discussing how ‘Tonight, I’ll be Moving Outdoors – How Uber Eats Engages Audiences with Digital OOH’ (below).

Regular speaker Hivestack’s Matt Bushby had a Fireside Chat with GroupM Sightline AU’s James Lambert on ‘Bringing The Billboard to Life: The Latest Innovations in Programmatic DOOH’ (below).

Over from New Zealand we had LUMO Digital Outdoor’s Jack Plowright and Chloe Van Diepenbrugge with a great presentation on ‘Future Proofing the DOOH Ecosystem’ (below).

The Lumo folks ended the conference by saying “It’s good to be back” and it certainly was!  

The day was put together and moderated superbly well, as always, by Seedooh’s CRO Joe Copley and the event was managed by Moonshot Marketing.

Video from some of the conference sessions will be available in the next week or so on the Ministry of New Media’s YouTube Channel here.

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