DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that Anić Outdoor has joined the association.
Anić Outdoor owns the largest large format OOH network in Croatia, that consists of 400+ digital and static sites, making it the perfect partner for advertisers looking to reach consumers in a new and innovative way, both locally and nationally. As a member of the DPAA, Anić Outdoor will have access to the latest industry insights and best practices, allowing them to serve clients better and help them stay ahead of the curve in the ever-changing world of advertising.
Barry Frey, President & CEO of DPAA told us “We are pleased to have Anić Outdoor join our increasingly worldwide membership. Digital and digital best practices crosses borders, we look forward to Anić Outdoor working with our community to help raise the tide for all.”
As OOH ambassadors for over 20 years, their mission is to broaden and amplify the service they offer to their clients and partners through education about the industry and progress in technology and data.
“Our ultimate goal is to continuously add value; both to our clients and to the market we’re present in. We put a lot of effort into providing a much larger context of service we offer beyond the sole media buying and analyzing data that comes with it” said Iva Anić, Director of Strategy & Growth at Anić Outdoor. “We are delighted to be given the opportunity to join DPAA given that what we strive to achieve locally is well aligned with their mission globally. What is more, it is a great privilege to be surrounded by recognized top-tier companies and professionals and to be able to grow in that environment.”