Adrian J Cotterill, Editor-in-Chief
FrontRunner Technologies is streaming TalkShopLive via select retail windows in New York City beginning Wednesday, November 23.
This partnership’s first live shopping experience will feature music superstar Gloria Estefan as she promotes her newly released holiday album, Estefan Family Christmas. Consumers will be able to scan QR codes on the windows which will allow them to shop while watching the content.
Live shopping shows will continuously roll out through the holiday season while select re-airs from dozens of other TalkShopLive shows will stream in the windows, including live shopping with music superstar Shania Twain for her upcoming album, celebrity chef Bobby Flay for a cooking demo, Dolly Parton will discuss her book, TikTok influencer Noah Schnacky will showcase new products, author and rapper Ludacris will feature his new kid’s book and actress/daytime TV host Drew Barrymore will talk about her new line of home goods.
Bryan Moore, TalkShopLive Co-founder and CEO told us “At TalkShopLive, we strive for innovation that connects the retail landscape and redefines the future of shopping. By launching the first LIVE window-shopping experiences with our partners at FrontRunner Technologies, we are beginning to solve the question every retailer and brand is asking: how do we connect the digital and physical shopping experiences for our customers? Content is at the core of product discovery and purchase, and through our unique technology we can support a connected approach to digital experience that maximizes content and amplifies omnichannel sales.”
We are told that TalkShopLive is committed to providing its users a best-in-class, shopping experience to ensure every media moment is a retail moment. Retailers are harnessing the power of TalkShopLive’s shoppable content by simultaneously sharing livestreams on their domains, social platforms, and with publishers and suppliers to create multiple storefronts through content. Earlier this year, Adweek recognized Walmart with a Commerce Award for the retailer’s foray into live shopping, which is mostly powered by TalkShopLive. Together, Walmart and TalkShopLive have hosted more than 160 livestreams, resulting in omnichannel success for the retailer.
FrontRunner CEO Nathan Elliot “Literal window shopping in its finest form has come to life through our alignment with TalkShopLive. Combining the live shopping experience they made famous with the windows of opportunity we have brought to life, makes for a perfect pairing to drive the future of new retail.”
FrontRunner was founded in Canada by Founder and CEO Nathan Elliott in 2017 to create a new standard of digital media by leveraging High Street retail WindowFronts® to deliver high-definition video and immersive content. The company provides a robust digital out-of-home content solution for national and international brands looking to hyper-target campaigns, while simultaneously creating a new revenue stream for landlords, brokerages and store owners searching for creative ways to monetize their spaces. WindowFront® is driven by proprietary app, projection, light, and audio technology to deploy vibrant immersive content in retail windows across the globe. The WindowShopping® platform turns High Street windows into interactive shopping experiences.
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