Adrian J Cotterill, Editor-in-Chief
Bristol Airport has appointed regional airport advertising specialist Eye Airports to manage and sell its advertising assets.
Rachel Davies, managing director, Eye Airports, told us “We enjoy an excellent working relationship with Bristol Airport, so we are naturally delighted to secure a new five-year contract. As the terminal developments take shape, we are looking forward to delivering some exciting new initiatives using the latest digital technology, both inside and outside the terminal.”
The five-year contract, which follows a competitive tender, will see Eye Airports manage all advertising and promotional opportunities, working closely with the airport’s commercial team to deliver innovative campaigns to customers.
Rupert Lawrie, commercial director, Bristol Airport, was quoted as saying “We are delighted to appoint advertising specialist Eye Airports to manage and sell our advertising assets. The award of this new contract follows a competitive tender process and we look forward to working with Eye Airports over the coming five years and seeing the creative advertising campaigns across the airport. Last month saw the beginning of a £4m investment into the retail and catering facilities at Bristol Airport and we are proud of the environment that we have to offer to advertisers. We believe this new partnership will create an even stronger platform for advertisers to inspire our passengers over the coming years.”
Bristol Airport is experiencing strong demand for travel and is set to welcome nearly 10 million passengers this year. The airport is home to a wide range of media formats, including a landmark digital screen, strategically placed HD screens, lightboxes, external 48-sheets and roundabouts.
Bristol Airport recently commenced a £4m investment project to enhance its retail and catering facilities. The project will deliver further improvements to the shopping and dining experience for customers before boarding their flights.
In 2019, Harrogate-based Eye Airports was acquired by CP Media. Since the takeover Eye Airports has grown in both turnover and staff numbers despite the challenges of Covid and is now the UK’s fastest growing airport advertising company.
CP Media is one of the UK’s fastest growing outdoor advertising companies, providing bespoke advertising and sponsorship services for local authorities and transport providers.