Groupe VIVA Expands Operations In Western Canada
Gail Chiasson, North American Editor
Groupe VIVA, digital out-of-home media company located in Boisbriand, Que., is reinforcing its presence in Western Canada with the opening of four new megastores in Alberta by its client, Pro Hockey Life Sporting Goods Inc..
Groupe VIVA supplies and operates the digital displaynetwork based in each of the 20 megastores of the national chain, which operates in Quebec under the banners Sports Gilbert Rousseau and Entrepôt du hockey.
The digital network is used mainly to communicate marketing messages to clients base and to contribute to the hockey ambiance within the stores. Some of the chain’s suppliers, such as Reebok and Bauer, also use the locations to advertise their new products.
“As true pioneers in the industry of point-of-sale digital displays, the
people at Pro Hockey Life can pride themselves on having been among the first to have implemented such a network at the beginning of the 21st century, and especially to have had the right instinct regarding the benefits such a marketing tool provides,” says Pierre Gendron, chairman of the Board and CEO of Groupe VIVA.
“Our concept is focused on the client experience and our digital display network definitely enhances the hockey ambiance in our stores, especially in the way some of our screens are designed, much like the jumbo scoreboards you see in NHL arenas,” says Anthony Fisher, senior vice-president marketing, Pro Hockey Life Sporting Goods.
Other than these four new stores opening in Calgary and Edmonton, Groupe VIVA also manages the network of the Quebec and Ontario stores, directly from its Boisbriand offices.
Groupe VIVA also feeds customized programming to thousands of screens within other private networks across Canada, including Groupe Archambault (music, books, games), L’Aubainerie (clothing), and Cage aux Sports (restaurants) retail outlets. The company also operates various digital media properties in retail stores, public areas and health establishments in communities across the province of Quebec.
Groupe VIVA uses BroadSign.