Bluewater Becomes Button Racetrack

Adrian J Cotterill, Editor-in-Chief

We hear of a fantastic experiential event likely to be happening at the UK’s Bluewater shopping mall on the 20th October.

Seems like UK agency iBlink are turning Bluewater into a race track with British Driver Jenson Button racing around it the week before the final Formula 1 Grand Prix of the season in Abu Dhabi!

It’s now unlikely that there is any digital screen involvement (which is a shame as both Titan and ASG Media could have done something really good we think).

Although this has been planned for months now it turns out as exceptionally good timing considering that Jensen Button was crowned Formula 1 World Champion last weekend.

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