adPlanet Retail Media Group by Coinstar which claims to be the largest grocery and retail DOOH network with measurable, verified impressions has signed a deal with AllOver Media who will now become adPlanet’s exclusive sales force focused on servicing WPP, Omnicom Group, Publicis, IPG, Dentsu, and Havas.
adPlanet Retail Media Group & AllOver Media partner to service the ‘big six’ agency holding companies for grocery DOOH. Buyers at these agencies will be able to use adPlanet’s expansive network of digital screens, with the potential to reach 1.4 billion monthly impressions across 162 DMAs.
“As adPlanet’s footprint continues to grow, it’s critical that we have experienced professionals translating our capabilities to these agencies,” said Cliff Wohl, General Manager of adPlanet Retail Media Group. “Thanks to AllOver Media’s expertise, our partnership will enable us to serve the needs of these agencies and simplify the buying experience for them.”
Positioned in premier grocery retail locations across the US adPlanet’s screens are located on top of Coinstar kiosks and will provide brands with visibility and frequency among highly lucrative shoppers in high-traffic locations.
“We continually strive to find the most innovative and impactful ways to give our customers what they’re asking for, and adPlanet’s DOOH network offers an exciting new avenue for a broad spectrum of advertisers to benefit from incredible exposure in grocery and retail venues,” said Mike Albo, Vice President and General Manager of AllOver Media.
AllOver Media, founded in 2002, is a leading multi-platform Out-Of-Home advertising company in the U.S. AllOver Media provides a diverse client list of corporate and government marketers the ability to deliver their messages on exclusive digital and print media formats at convenience stores, gas stations, bars/restaurants, mobile billboards, digital trucks, ski resorts, and on wallscapes. AllOver Media provides Out-Of-Home advertising placements in every market in the U.S.