Alexandre Rosa Joins @PeerlessAVEU

Andrew Neale

Peerless-AV® has announced the appointment of Alexandre Rosa as Channel Account Manager, Northern France.

Alexandre joins a growing and successful EMEA sales team, bringing strong experience and knowledge of the AV industry from both a systems integration and distribution perspective. Based in Paris, he will manage a portfolio of key integrator and reseller partners in the North of France via Peerless-AV distribution channels, with an emphasis on development of relationships, new and existing.

He previously held key account manager and business development manager roles at TD Synnex supporting major OEMs with forecasting and project qualification and working with customers on best pricing. Prior to that he worked at a systems integrator, creating and managing a client portfolio and coordinating project implementation. In his new position at Peerless-AV, Alexandre will apply this experience to stay at the forefront of customers’ minds when planning installations and deliver the right products to ensure their projects succeed.

“This appointment further strengthens our commitment to support customers in the French AV/IT market,” said Keith Dutch, Managing Director – EMEA. “Alex is a great personality and has been an instant fit within our team culture. His transition from SI to distributor to manufacturer will be beneficial in his day-to-day understanding of customer challenges and needs and he will have full support from our experienced, dedicated back-office team locally and in our UK HQ.”

Alexandre is native French speaking and is fluent in Spanish and English.

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