GoodNews, the Spanish start-up specializing in the sale of coffee in kiosks and small stores, has digitized twenty of its points of sale in Madrid, Barcelona and Paris with nsign.tv’s digital signage platform, which allows them to display visual content interactively, improving the experience for its customers and increasing its turnover.
GoodNews which has converted traditional newsstands into Grab&Go coffee outlets, was looking to replace the illuminated menu signs with a more interactive and visual system that would help to better convey its brand beyond the product offering, offering the 360º experience that GoodNews is pursuing.
Toni Viñals, CEO of nsign.tv, told us “We would like to thank the GoodNews team for having trusted our platform for their digitalization. We are proud that a young and modern company has seen the potential of digital signage to enrich their premises with dynamic and attractive visual content that helps them to impact and interact with their audience through any type of screen”.
GoodNews installed at point of sale several LCD monitors, mainly 50 inches, all managed by nsign.tv software, which allows them to broadcast both the menuboards and new creatives and campaigns.
The GoodNews Design team is in charge of managing the content using nsign.tv. GoodNews is currently opening new stores in Madrid, Barcelona, Paris and Amsterdam.