VSBLTY Groupe Technologies Corp (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) has signed a non-binding LOI to acquire Shelf Nine, a retail media network oner which provides brands and retailers specifically targeted digital media advertising and other customer communications content delivered at the point of purchase.
The companies expect to finalize their definitive agreement within the next 30 days once they complete their due diligence. The acquisition is primarily a stock deal with the majority of the purchase being incentive stock based on Shelf Nine achieving certain revenue targets focused in the top 20 media markets over the next three years.
“This acquisition is synergistic with VSBLTY’s vision of the retail advertising segment,” emphasized VSBLTY Co-founder & CEO Jay Hutton. “Operating as a wholly owned subsidiary of VSBLTY, Shelf Nine and VSBLTY have the opportunity to further leverage each company’s core competencies and further penetrate the retail media market estimated to be worth $160 billion by 2027. In addition to both companies benefiting from recurring SaaS fees, they also generate added revenue from content development and media sales”.
Shelf Nine has already built a 4,500 screen media network spanning the entire USA.