Adrian J Cotterill, Editor-in-Chief
In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month.
With exclusive representation of the world’s largest independent luxury lounge network, the Plaza Premium Group, North America’s biggest in-airport TV network, ReachTV, and Digital Out of Home screens on Best Buy and Rexall automated retail locations owned by Signifi Solutions, a trailblazer in the smart self-serve kiosk arena, Travel Path’s vast array of advertising options will follow jetsetters on every step through the airport, through restaurants, bars, lounges, and departure and arrival thoroughfares.
Director of Sales, Natasha Stevens, with her expert history in both airport media sales at Bell and airport media planning at OMD, leads the charge down jetways across the country.
“Canadian travel has roared back to pre-pandemic levels so instead of having our opulent travel products buried in a multimedia offering, we’re now showcasing them as the focal point for brands searching for the optimum way to reach Canadians pre and post flight. Travel Path Media directs messaging to those tourists via OOH and mobile targeting by polygoning Canadian and international airports, hotel chains, tourist attractions, theme parks, and convention centres. We’re upping the dynamic awareness generated by OOH with the power of proprietary data segments, and then parsing that location data with each brand’s first party data through our soon-to-be-released analytics platform, Datalytica, to deliver actionable insights and to keep retargeting the savvy globetrotter long after they’ve finished one trip and just as they’re raring for another”, said Jamie Thompson, Founder of Travel Path Media and Adapt Media, Travel Path’s sister company.
Travel Path Media Inc. helps marketers reach Canada’s largest travel audiences through a mix of innovative digital and OOH media solutions, powered by proprietary mobile location audience segments. Travel Path prides itself on putting a brand’s existing data to work by matching it to our verified travel audience, targets who have spent significent time in travel centres to ensure unbeatable global traveller reach. Travel Path Media Inc. is independently owned and operated through holding company, Wildwood Park Media Corporation (WPMC).
CONTACT FOR Travel Path Media:
Jamie Thompson, Founder
Jamie.thompson@travelpathmedia.com
Follow DailyDOOH