Adrian J Cotterill, Editor-in-Chief
Billups has acquired TAC Media Sdn. Bhd., a prominent OOH advertising specialist based in Malaysia.
We understnd that the acquisition will integrate TAC Media’s regional network and insights with Billups’ global footprint and technical acumen. As a result, the company’s brand and agency partners will have direct access to Billups’ award-winning services and proprietary and patented OOH analytics and measurement capabilities throughout Malaysia and Southeast Asia.
“Our entry into Southeast Asia required the right market and the right personnel, and we believe we have found the ideal long-term integration partners in TAC Media,” said Billups co-founder Benjamin Billups. “Angie and her team have created a wonderful legacy and compelling story in the Malaysian market. We couldn’t be more excited about their vision for the region.”
Founded in 2013 by industry veteran Angie Cutter, TAC Media excels in creating impactful campaigns that help brands connect with their target demographic through a wide range of OOH channels, such as billboards, transit advertising, digital screens and more. With access to over 6,000 digital and static billboards across Malaysia, TAC Media offers the largest network of outdoor advertising space in the region.
“Over the past decade, we have carved out a niche for TAC Media as a formidable player in the region’s OOH space,” said Angie. “This acquisition marks a new phase of progress in our journey and we are thrilled by the prospects ahead, especially at a time when OOH is gaining further momentum and credibility as a vital component of any comprehensive marketing strategy.”
With the acquisition of TAC Media, Billups now holds a global presence in 14 countries across North America, Europe and Southeast Asia. Consistently offering top-tier managed services and cutting-edge advertising technology solutions, Billups has cemented its position at the forefront of the global OOH market, setting new standards for innovation and excellence.
TAC Media is a boutique Out-of-Home agency committed to Innovating for Impact. With access to the largest pool of Out-of-Home assets across Southeast Asia, TAC Media leads the path with data-driven planning and implementation.
With extensive global partnerships, TAC media has implemented projects in challenging and competitive markets such as China, the United Kingdom, Singapore, Indonesia, Thailand and Mexico, using a combination of data-driven insights, personalised, relevant and timely content delivered via the most relevant media channels notwithstanding geographical and language barriers.
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