Adrian J Cotterill, Editor-in-Chief
Captivate, North America’s leading digital-out-of-home video network, is expanding its content portfolio by announcing two new video content-focused partnerships with Tennis Channel, home of the ATP and WTA Tour, and Stadium, a multi-platform sports network, to enhance Captivate’s content offering with several new series.
- Captivate is set to serve up thrilling video highlights and recaps from major tennis tournaments from the Tennis Channel. The action starts with exclusive clips from the WTA Finals in Cancun, premiering October 29th. The coverage continues with clips from the ATP Finals in Italy, beginning on November 12. Captivate’s Editorial Team will curate timely news and updates from both Tennis Channel and Tennis.com throughout the year. Additionally, Tennis Channel will offer video recaps of pickleball from the PPA Tour, starting with the National Champions in Dallas on November 8, further diversifying their content offerings to engage the audience.
- Meanwhile, the partnership with Stadium kicks off with a new video series featuring original sports betting odds from Stadium’s expert sports analysts. The series debuted with ‘Sunday’s Bets,’ a sports betting series at the start of the NFL season, highlighting key matchups each week. The partnership will soon expand into other major league sports. The collaboration is perfectly timed, as legalized sports betting gains momentum, with 39.2 million American adults participating in traditional sports wagering over the past year.
Both partnerships will see the brands displayed across Captivate’s vast network of over 20,000 screens, reaching professionals across North America in class A office towers and luxury residential properties.
“As we continuously enhance our technology and deliver top-tier content, we’re excited to expand our video offerings, providing even more engaging experiences for our Captivate audience” said Michael Kingston, Head of Global Content at Captivate. “We aim to deliver timely and relevant information that meets their needs and expectations”.
Captivate has a portfolio of over 150 content partners, including the Associated Press, Sporting News, Front Office Sports and Wall Street Journal.
Tennis Channel which is owned by Sinclair Inc., is the only television-based multiplatform destination dedicated to both the professional sport and tennis lifestyle. The network has the most concentrated single-sport coverage in television in one of the world’s most voluminous sports, with multiple men’s and women’s tournaments and singles, doubles and mixed competition throughout the year. Tennis Channel has rights at the four majors – US Open, Wimbledon, Roland Garros (French Open) and Australian Open – and is the exclusive U.S. home of all men’s ATP World Tour and women’s WTA Tour competitions, Davis Cup, Billie Jean King Cup, United Cup, and Laver Cup.
With a reach of over 165 million subscribers across YouTube TV, Amazon, SamsungTV Plus, Roku, FuboTV, and others, Stadium is an interactive sports broadcasting network that mixes the power of fan engagement with great talent-led content.
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