Adrian J Cotterill, Editor-in-Chief
Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home and Place Exchange have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers.
Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative buying technology allows advertisers in the region to easily create, broadcast, maintain and optimize targeted programmatic out-of-home campaigns at scale. With the Place Exchange partnership, Displayce integrates its seventh SSP and increases by 10% the number of available screens, taking its offering to more than 1 million unique connected digital screens worldwide. Displayce has integrated Place Exchange’s vast network of global inventory onto its buying platform, adding 40 new media owners and enriching 14 existing markets, including the United States, Brazil, Argentina, Mexico and Chile for their customers. Place Exchange enables programmatic access to over a million DOOH displays from leading OOH media partners around the globe, giving advertisers seamless access to all major venues and formats.
Laure Malergue, CEO and co-founder at Displayce told us “By combining our expertise in programmaic advertising with Place Exchange’s vast DOOH network in the Americas, we are poised to transform the way advertisers engage with audiences in the region. This aligns perfectly with our aspirations to establish offices beyond Europe in the coming months. Our joint efforts will undoubtedly enable agencies and advertisers to achieve unprecedented levels of precision and effectiveness in their pDOOH campaigns.”
Displayce’s pioneering programmatic DOOH technology, combined with Place Exchange’s extensive inventory will empower Displayce advertisers to activate on multi-market opportunities and deliver targeted and impactful campaigns across the Americas and beyond. Displayce advertisers now have more opportunities to connect with consumers by leveraging high-impact screens in meaningful physical contexts to deliver timely, geo-targeted, and contextually relevant messages that resonate with target audiences and local cultures in new regions.
Ari Buchalter, CEO at Place Exchange. said “We are delighted to introduce Displayce customers to Place Exchange’s unmatched array of premium DOOH inventory, while providing our supply partners the chance to connect with more European advertisers. From building brand awareness to driving online and offline purchases, we are excited to unlock the impact and results that come from combining the possibilities of OOH with the power of programmatic on a global scale.”
DISPLAYCE has over 40 experts, with offices in France, Spain, UK and the Netherlands. Since July 2022, JCDecaux has taken a majority stake in the business and this alliance gives Displayce the means to accelerate its development.
At our AdTECH: OOH – Europe Conference Displayce’s Clémence Chemel will present ‘Debunking 2024 Programmatic DOOH challenges‘ where she will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024.
This full day conference which takes place in Amsterdam on Thursday December 7, 2023, and now in its fifth year, is once again being chaired by LDSK‘s CRO Andy Hamblin. Registration is open here.
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