Midwich Group has announced the acquisition of The Farm, a US West Coast-based manufacturers’ representative and technical services provider.
“Increased opportunity and better support aren’t all our customers and manufacturer partners will gain,” says John Hood, CEO and president of The Farm. “Backed by the resources of Midwich, we’ll finally be able to invest in building and deepening our services — starting with our current partners Q-SYS and Visionary Solutions. Serving the finest AV manufacturers and technology providers is in our DNA. We’ve built a team of experts, no generalists. Instead of turning down work because of resource shortages, we’ll be able to expand to meet demand.”
Headquartered in Silicon Valley, we are told The Farm will join forces with the Midwich Group’s U.S. operation, Starin Marketing, to expand its geographical footprint and enhance its current levels of customer and manufacturer support.
Starin’s CEO, Bobby Swartz said “For Starin partners, this reaffirms our promise and direction to continue to build a high-value and service-focused organization. Specialization in specific services and technologies allows us to bring an ease of business to our customers and vendor partners, and we continue to drive forward with the addition of the great people at The Farm.””
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