CRAFTSMAN+ Announces New CTV & DOOH Services

Adrian J Cotterill, Editor-in-Chief

CRAFTSMAN+ has announced its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. The press release stated that as the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ aims to set new industry standards by delivering superior creative solutions tailored to these emerging channels.

In a recent campaign with Microsoft, CRAFTSMAN+ delivered an exceptional campaign to drive awareness. Nancy Kiss, Director of Marketing, said “It was wonderful to see the CRAFTSMAN+ team show off their tremendous skills and passion for delivering imaginative, high quality, and original art to drive awareness of our game. Expectations were well exceeded with ideas and execution that represented the brand in new and fun ways, catering to the specific location and relevancy of each ad placement.”

As CTV and DOOH ecosystems are crowded with increasing advertising investment, creating dynamic and captivating creatives is crucial for brands to stand out. CRAFTSMAN+ says that it is uniquely positioned to meet this demand, leveraging cutting-edge technology and production expertise to craft ads that capture attention and drive engagement.

“As digital advertising continues to evolve, CRAFTSMAN+ is committed to anticipating market shifts and responding with innovative solutions,” said Alex Merutka, CEO of CRAFTSMAN+. “With data privacy regulations restricting access to user-level data, our expansion into CTV and DOOH is timed to capitalize on the need for top-of-funnel strategies that prioritize engaging, creative storytelling. Dynamic creatives are more crucial than ever for making a lasting impression in today’s privacy-first, multi-screen world. We’re dedicated to helping our clients achieve standout success in an increasingly crowded advertising ecosystem.”

CRAFTSMAN+ is an Ad Creative Automation SaaS Platform company dedicated to empowering brands and marketers with the tools and technology to drive rich ad experiences across a spectrum of channels at scale. By expanding into CTV and DOOH advertising, CRAFTSMAN+ continues to enhance its ability to deliver outstanding results for the world’s leading brands through innovation and creative excellence.

Leave a Reply