Insights From @COMMBCA’s OOH-GPT v1.0

Tristan Cotterill

Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT.

It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry.

Bottom line it is / was a platform designed to educate and empower professionals and enthusiasts in the Out-of-Home advertising sector. Leveraging advancements in Large Language Models, OOH-GPT provides accessible education on OOH concepts and adapts to the evolving landscape of the industry.

COMMB have now put together a really interesting white paper which takes a look at the insights garnered by this first version.

You can find it in English here or in French here.

It’s authored by COMMB’s Head of Data Science Farrokh Mansouri and Director of Communication Jennifer Copeland.

Through user feedback and continuous refinement, OOH-GPT ensures relevance and accuracy and there are plans for further enhancements in OOH-GPT V2.


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