Last week we told you about the series of four white papers that LocaModa CEO, Stephen Randall had recently completed and today exclusively we bring you Part II – Building an Interactive Digital Out of Home Experience. Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks
You can download it here as a PDF and trust us, it’s well worth a read.
The series as a whole focuses on establishing best practices for the DOOH Industry, based in large part on years of LocaModa’s empirical observations.
Part 1 was entitled The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems – Not All Systems Are Created Equal and has proved incredibly popular and can also be downloaded here as a PDF.