Exclusive: Building an Interactive DOOH Experience

Adrian J Cotterill, Editor-in-Chief

Last week we told you about the series of four white papers that LocaModa CEO, Stephen Randall had recently completed and today exclusively we bring you Part II – Building an Interactive Digital Out of Home Experience. Basic Considerations for Mobile & Social Interactivity on Digital Out of Home Networks

You can download it here as a PDF and trust us, it’s well worth a read.

The series as a whole focuses on establishing best practices for the DOOH Industry, based in large part on years of LocaModa’s empirical observations.

Part 1 was entitled The Different Capabilities of Interactive Mobile & Social Media on Digital Out Of Home Systems – Not All Systems Are Created Equal and has proved incredibly popular and can also be downloaded here as a PDF.

One Response to “Exclusive: Building an Interactive DOOH Experience”

  1. The Web Outside » Blog Archive » Part Two of DOOH White Paper Series Available Says:

    […] special thanks to DailyDOOH for featuring the paper this morning as well, as they’re always one of our top daily […]

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