Surely there cannot be many folks left at PRN can there? Adspace Digital Mall Network tells us that they have just hired Laurie Edwalds, 50, as executive director, national accounts who was (wait for it) previously vice president, sales for digital out-of-home and in-store media network, Premier Retail Networks, Inc. (PRN)!
Ms. Edwalds brings 27 years of media experience to Adspace, and will focus on consumer packaged goods sales in the Midwest for the digital mall network which if course is currently located in 105 Class-A malls in the top 39 DMAs across the US.
Dominick Porco, chairman and CEO, Adspace Networks told us “Adspace is quickly becoming a strong presence in the marketing mix for consumer packaged goods because we reach nearly 100 million consumers every month. Laurie’s brand expertise and her digital out-of-home experience will be a valuable asset for us, especially as we head into the holiday shopping season.”
Ms. Edwalds received her bachelor’s degree in humanities from Purdue University and will be based in Adspace’s Chicago office.