Adrian J Cotterill, Editor-in-Chief
This billboard campaign has received huge amounts of national press interest, both in the US (KTVU, New York Post, ABC7 San Francisco, and many, many more) and internationally in print proving just how powerfully out of home can be, especially when it is amplified by other media (and in this instance, not just social).
The 42-year-old Bay Area resident Lisa Catalano has placed adverts on billboards along Highway 101 stretching from Santa Clara to South San Francisco as part of her campaign to find her future husband.
Lisa told local TV station KTVU on Friday “I really can’t stress this enough that the men who are filling out these applications should maybe read first a little bit about me and not just go off of the photo and the fact I’m looking for a husband. I strive for transparency with what I’m putting out there about who I am and what I’m looking for … I don’t want to lead anybody on, misrepresent anything and so I would encourage people to read.”
Potential suitors or folks who are just curious about Lisa can check out her website ‘MarryLisa.com’ which we are told she carefully curated to include details about herself, endorsements from friends and family, specifics on what she’s looking for in Mr. Right and an application to fill out.
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