Adrian J Cotterill, Editor-in-Chief
News just in that Europe’s leading consumer electronics retailer MediaMarktSaturn will leverage One Tech Group’s Retail Media platform, via integration with XPlace, MediaMarktSaturn’s in-house content management system making MediaMarktSaturn’s in-store retail media inventory available for programmatic booking.
“Through our partnership with One Tech Group, we are taking a decisive step in our retail media strategy,” said Boris Prondzinski, Managing Director at MediaMarktSaturn. “We deliberately chose One Tech Group as the provider of the leading platform for in-store retail media. Their deep expertise in retail media and high technical standards convinced us. Whether awareness or performance campaigns, we now offer a scalable solution that meets the growing demands in retail media.”
The collaboration will begin with a phased rollout across key European markets, highlighting the increasing significance of programmatic solutions at the point of sale.
Advertisers will of course gain access to one of Europe’s most far-reaching retail media networks and then deliver their campaigns precisely at the point of sale.
Daniel Siegmund, Founder and Managing Director of One Tech Group, said “Our cooperation with MediaMarktSaturn, Europe’s market leader in consumer electronics, marks another important milestone for in-store retail media. MediaMarktSaturn offers a highly attractive and versatile retail media inventory with enormous potential – for both endemic and non-endemic advertisers. Managing campaigns programmatically or via direct booking through a centralised platform brings transparency, scalability and data-driven audience engagement at the point of sale.”
The partnership plans to roll out this integration across all in-store inventory in Europe. The first phase will include Germany and Spain, followed by Turkey and other European countries. The rollout in Germany and Spain is expected to be completed by the end of the year.
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