Adrian J Cotterill, Editor-in-Chief
Galp, a leading energy company in the Iberian Peninsula, and MOP, the key player in Portugal’s Out-of-Home media landscape, have announced a strategic partnership set to establish a state-of-the-art digital OOH network across Galp’s petrol service stations, reaching thousands of consumers who visit daily, as well as drivers along Portugal’s busiest roads and highways.
Rute Gonçalves, Head of Brand, Marketing & Convenience at Galp said “We identified customer needs, invested to address them, and redesigned our offer and spaces accordingly. This partnership marks a significant step in our digital journey and in delivering a more modern experience”.
The first phase of the rollout will cover 110 strategically located Galp stations, combining nationwide reach with intelligent digital formats in prime traffic corridors.
Since 2022, Galp has been undergoing a retail transformation focused on modernizing its service stations with new energy solutions, digital technologies, and convenience services designed to improve customer experiences and this new digital network will be fully integrated into Galp’s revamped branding and store design, turning each service station into a connected, contemporary communication hub.
Vasco Perestrelo, CEO of MOP told us “The unique reach and strategic locations of Galp’s extensive network offer unparalleled access to both on-the-move audiences and loyal station visitors—highly valuable in both volume and quality,” said “Combined with high-tech digital formats, advertisers can explore highly creative and innovative ways to engage their audiences.”
For MOP, this alliance no doubt accelerates its path to becoming Portugal’s leading and most comprehensive OOH network. Known for its integration of technology, creativity, and urban concession management, MOP sees this project as a game-changer in the Portuguese media landscape.
The new infrastructure will include a variety of digital formats, adapted to audience profiles and visibility contexts at each station:
- Large-scale roadside formats targeting drivers and passengers in transit;
- Screens positioned inside and outside the convenience stores, offering tailored content for customers during their stop;
- A modular system that can operate independently, as a Galp-specific network, or be fully integrated with MOP’s broader inventory and national network.
We are told that this highly contextualized model allows for creative, programmatic, and geolocated segmentation—ensuring maximum effectiveness for every message, at every point along the consumer journey.
MOP of course significantly expands its national footprint with this deal and will now reach nearly every district in Portugal.
Follow DailyDOOH