DailyDOOH

Chris Sheldrake

Guillaume de la Tour, President, BlueFox rang to tell us last week “We are very excited to partner with Getty Images and to have their products in our catalogues. We trust our clients will appreciate the very high quality of the images and the originality of the concepts” and so it was officially announced that Getty Images had signed a strategic partnership with BlueFox, Europe’s leading DOOH (Digital Out-of-Home) content provider.

Regular readers will know that BlueFox specialises in providing dynamic content for DOOH screens and now they can feature some of Getty Images’ leading imagery and footage from its editorial and creative collections.

These productions are created by Getty Images and are adapted to the DOOH market by BlueFox.

The initial offering features three subscription products: –

• This Week in History: A 10 to 30 second or 1 to 2 minute weekly recap of historical events across News, Sport, and Entertainment, containing images and footage from Getty Images’ world-renowned collections.
• Celebrity Profiles: 20′ second or 1 minute highlight reels of celebrity careers, with over 70 of the biggest celebrities in the world, primarily sourced from the WireImage video collection offered by Getty Images.
• Custom video packages: Specialised packages of video clips, custom-produced by BlueFox according to client activities and values, containing creative imagery and footage from Getty Images.

Lee Martin, Senior Vice President, Sales Europe & Asia Pacific, Getty Images told us “Getty Images continues to evolve its strategy by embracing new forms of digital media; partnering with BlueFox demonstrates our commitment to the Digital Out-of-Home space through trusted partners like BlueFox”.

About Getty Images:

Getty Images is the world’s leading creator and distributor of still imagery, footage and multi-media products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at http://www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

This entry was posted on Monday, October 12th, 2009 at 08:29 @395 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.