Chris Sheldrake

Russ Curry, Managing Director of i-CONIC IMAGES, told us over dinner the other evening that he is also pleased to be able to announce that Getty Images has become one of his company’s suppliers of video content for the DOOH market.

I-CONIC IMAGES has tended not to discuss its suppliers, since some of them prefer to be discrete about how they’re approaching non-traditional markets, however, he wanted our editorial team to inform readers that the range of Getty Images products is available from i-CONIC IMAGES as it is from several other vendors.

Russ told us “We now have over a dozen specialist suppliers – our policy is to select the best quality for each topic and clearly the quality of Getty Images is of world-wide renown”.

He added “Our role is to be a resource for the industry, providing video images across a whole range of topics, with rights cleared for Digital Out Of Home, Internet and Mobile Phone applications”.

I-CONIC IMAGES now we believe has access to over 6,000 hours of video footage and can comfortably claim to be the world’s largest specialised video library.

Russ said “We supply video in all formats and all lengths, from 20 second clips up to 25 minute programmes. All footage is supplied edited, but clean of text, so that individual users can personalise and integrate into their own presentations.”

He went on “We probably spend almost as much time on sourcing as we do on selling – it’s important to be able to have the widest range as possible in order to be able to present our clients with the largest choice. Often, the end-user customer doesn’t know what he wants until he sees it, so part of role is to be able to suggest and show possible solutions. And if the customer does have a specific idea, and we don’t have it available, then we’ll go out and find it for him.”

I-CONIC IMAGES also tell us that at present, they’re negotiating with several other potential suppliers and they expect to be able to make further announcements very soon.

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