Chris Heap from the Imperative Group is speaking at this week’s Digital Out-of-Home Advertising Summit running alongside DSE in Las Vegas.
Title: DOOH Consumer Connections: The 5 Viewer Principles for Success
Content: There is no goal more important than truly connecting with the consumers exposed to DOOH, but how do you ensure that you accomplish it? This session will force us to look back at the screen from the perspective of the viewer and employ critical strategic principles to maximize the relevancy and value of what they see. We will look at the relationship between people, their needs and desires, the built environment and the creation of business value.
His presentation is on Tuesday 23rd February 2010 (day 1) between 13.20 and 14.10