PRN and IndoorDIRECT Join Forces

Adrian J Cotterill, Editor-in-Chief

Back in early October we told you that “now it seems that (IndoorDIRECT) MAY well have inked a deal with PRN for media sales” and it was (officially) announced late on Friday that Premier Retail Networks and indoorDIRECT were to enter a Strategic Alliance whereby PRN would offer marketers targeted advertising, content integration, and consumer engagement opportunities on The Restaurant Television Network.

Bill Myers, COO and co-founder of indoorDIRECT told us “This alliance is a significant, strategic expansion of our efforts to sell advertising on our fast-growing network. We offer premium real estate for marketers seeking to engage consumers in a DVR-free setting, with high-dwell time, when they are on the path to purchase. PRN has the experience and the additional partners to provide advertisers with bundled, targeted and impactful out-of-home solutions.”

The Restaurant Television Network is of course a powerful digital media outlet in more than 1,050 major brand quick-service and family-dining restaurants nationwide in the US.

indoorDIRECT’s expanding digital media network currently reaches more than 120 million consumers annually via a system of large screens installed at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s, McDonald’s, and other restaurants in America’s top DMAs.

PRN chief of sales D. Scott Karnedy also told us “We are very excited about this alliance. indoorDIRECT’s premium portfolio of quick-service and family-dining restaurant networks fits well with our strategy of aggregating large, captive audiences outside the home in venues where consumers visit frequently and stay for long periods of time. Between our own digital media networks, this strategic alliance with indoorDIRECT, and other alliances previously announced, PRN is well on its way to becoming the one-stop shop for national and regional advertisers when buying and placing media in the out-of-home space.”

About indoorDIRECT

indoorDIRECT is the owner of The Restaurant Television Network, a powerful digital media outlet that delivers Internet-based television and advertising to more than a thousand major brand quick service and family-dining restaurants nationwide. The Restaurant Television Network entertains more than 120 million consumers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s, and McDonald’s, and other restaurants in America’s top DMAs. Through partnerships with nearly 100 leading media content providers, the network currently produces three quality shows: theBITE, WeekendBITE, and theBITE@Nite. indoorDIRECT is privately held and based in Dallas, with additional offices in both New York and Los Angeles.

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