Strange! A story that was up on aka.tv yesterday (7th May 2008) is not up there today?
Could it be that someone in the UK asked them to remove it?
Could it be that the owners of aka.tv who also own Esprit Digital were so keen to run a story that gave themselves some publicity that they didn’t stop to think AND didn’t get permission from said owner (i.e. the ‘someone’ above) before publishing!
We don’t intend to fall foul of that ‘someone’ (they seem happy with our ‘proper’ researched exclusives) but an excerpt from said post is interesting (as it hardly counts as COMMENT when you know that one owns the other)…
The Esprit Digital model of renting the complete system, fully installed offers an extremely flexible solution for outdoor contractors and brands to run specific targeted campaigns over defined periods. The model reduces the risk to the advertiser and contractor – as Esprit rent on the basis of available screen hours, ie if the screens are not on or are not functioning, then there is nothing to pay.
We haven’t met one company that would prefer to rent a consumer-screen based 6-Sheet when they could buy one from the likes of Remote Media or others. Vision Media Group (VMG) have even designed and manufactured their own and reckon that they can bring them in for a little over UK PDS 10K each.
At that price why on earth would you rent?
PS. It’s article http://www.aka.tv/articles/article.asp?articleid=1625 that is missing.