We have written a couple of times before about LocaModa (and of course EnQii) but had no idea they were talking to each other!!
Here is an interesting US initiative…
EnQii Advances “New Media Triad” with Mobile Phone Interactivity
Partnerships Signed with PingMobile and LocaModa
New York — EnQii, a global leader in the digital out-of-home market, is taking aim at the future of digital signage networks by partnering with PingMobile, a full-service mobile agency, and LocaModa, a mobile social platform provider. By joining forces with PingMobile and LocaModa, EnQii is optimizing the “new media triad” of digital signage, mobile devices and the web while becoming part of the largest growing network of connected places.
The full PDF in the link below is only 2 pages long but well worth a quick read.