The Real Samsung Story Is 77 Inches!!!!

Adrian J Cotterill, Editor-in-Chief

Samsung might be making a lot of noise about their 1,500 Nit 46″ LCD that they announced last week but the real news is that they have a 77″ diameter screen that will come to market early 2009.

Samsung claims brightest 46-inch LCD panel for public displays

Press release, May 8; Rodney Chan, DIGITIMES [Thursday 8 May 2008]

Intent on producing the most innovative technology for digital information displays (DIDs), Samsung Electronics has announced that it has begun mass producing a 46-inch digital signage panel which the company claims is the brightest LCD panel in the world.

Samsung said that its new 1,500-nit LCD panel is now available for use in digital signs for transit centers, bus shelters, museums, shopping malls and for use at point of sale in retail outlets, to replace outdated poster advertisings. The panel is designed to optimally accommodate the tremendous range of lighting conditions affecting displays.

The Samsung “high bright” DID panel is about three times the brightness of a typical LCD TV today, according to Samsung. It also features a contrast ratio of 3,000:1.

Samsung’s high-bright DID LCD panel produces a high definition image with 16.7 million colors and a screen resolution of 1,366×768 pixels. It also provides the widest viewing angle available today: 178 degrees. The panel was designed so that it can be tiled together to create spectacular outdoor and indoor “video wall” effects, noted Samsung.

Samsung achieved the extreme brightness level of its high-bright DID by making use of high-performance, cold-cathode fluorescent lamps (CCFLs) that operate on a very high current and use an extremely thin color filter.

Samsung will begin volume shipping its high-bright DID display later this month.

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