Bottom line, a new agreement, in response we are told “to growing and sustained overseas demand for its market-leading ATM advertising solution atmAd” sees them appoint self-service equipment and technology provider LD Systems as their reseller in the USA and Puerto Rico.
Cliff Dean CEO of LDSystems told us “One of the main obstacles for progressing ATM advertising in the U.S has been the absence of a solution that delivers both internal and third party campaigns seamlessly across multi-platform environments; coupled with the lack of industry expertise to sell the ATM space to blue-chip third party advertisers”
He added “This has been easily overcome by atmAd which is already successfully delivering third party revenues for banks in other territories and LD Systems are pleased to be able to deliver this solution to the U.S. market,”
The agreement will see LD Systems expanding i-design business, including the highly successful atmAd solution in the USA and will manage on-going client relationships in the territory.
Ana Stewart, CEO of i-design told us “We see our agreement with LD Systems as a significant move towards enabling banks within the USA to benefit from the enhanced customer communication opportunity presented by atmAd and furthermore, to realise the revenue potential of their self-service channel via atmAd’s proven relevancy and effectiveness for blue-chip third party advertisers.”
In the UK of course, atmAd is most definitely the industry benchmark for self-service channel marketing, boasting a wide range of high quality advertising clients including British Airways, Orange, Hewlett Packard, McCain and Unilever, Warner Brothers and T-Mobile.