What are the main needs for measurement for retail and Out of Home?
We are working on inexpensive measurement solutions utilizing passive Bluetooth technology. Consumers are unaware of the presence of technology and will not be asked to take any action to be measured. There is a wealth of information that we gather and would like get feedback on what OOH providers would like to see from us from a reporting perspective.
Thank you for your input!
Could be / should be a lively debate if you all reply!!