OBN’s Short-Term Options Attracts Samsung

Gail Chiasson, North American Editor

Samsung obn

Samsung is the first advertiser to take advantage of the new shorter packaging options offered on the spectacular Toronto Eaton Centre Media Tower by Toronto-based Outdoor Broadcast Network.

Responding to the increasing demand for high-impact campaigns in Dundas Square, OBN, the only national network of Video Boards in Canada, is offering advertisers short-term campaign options on the 18-storey structure that presents a spectacular, clean and uncluttered view of the heart of the city at Dundas Square.

Advertisers can now book shorter term campaigns with the ability to choose from several combinations of the tower components, that were previously available only on a long term basis and including all components. The change opens up the options for advertisers of all budgets to participate in the action at Dundas Square.

The Media Tower includes two 40’ x 60’ trivisions, one 30’ x 40’ trivision and one 30’ x 40’ video board

Samsung’s wireless division dominates Dundas Square using trivisions and video board components of the tower to launch its new campaign. The campaign asks viewers to express different sides of themselves using Samsung’s wide array of mobile phones that include texting and music capabilities. The campaign is running for six weeks.

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