CBS Outernet Reaches 5,500 Retail Locations

Adrian J Cotterill, Editor-in-Chief

6 weeks ago on April 24th we told you that in the US GameStop had chosen the vendors for its digital signage rollout

We understand that US retailer GameStop is set to announce next month that it has selected Reflect Systems to be the delivery platform for it’s 4,000 venues for a signage system AND for CBS Outernet to handle all the media sales and content.

Yesterday Reflect Systems issued the following press release confirming this…


Network’s Customized In-Store Programming and Ads Will Target 73 Million Monthly Game Enthusiast Shoppers and Their Families

GRAPEVINE, Texas and NEW YORK, June 5 — GameStop Corporation (NYSE: GME), the world’s largest video game retailer, CBS Outernet, a leading provider of customized digital video networks to retail locations, and Reflect Systems, a digital media software and services company, today announced a deal to bring a new in-store digital video network to over 4,000 GameStop locations.

The newly upgraded network, called GameStop TV, offers digital delivery of content and advertising to high definition screens. GameStop TV will feature product promotions, game previews, developer interviews and other customized content, as well as advertising targeted to GameStop’s 73 million monthly young game enthusiast shoppers.

The network has begun a rapid rollout and will be completed during 2009. CBS Outernet will manage advertising sales for the network. In addition, CBS Outernet is providing custom programming to the network each month, including content from CBS Television, CBS College Sports, and other CBS Corporation properties. Network technology and operations will be managed by CBS Outernet partner, Reflect Systems.

With the addition of GameStop, CBS Outernet’s digital media networks now span over 5,500 key retail locations reaching over 150 million monthly shoppers.

“This deal gives our national and local advertisers access to the very attractive and hard to reach 18 to 34 male demographic,” said Virginia Cargill, President, CBS Outernet. “GameStop has been very successful using in-store advertising to boost its sales, and we look forward to providing an even more impactful network that keeps their customers informed and entertained.”

“GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out,” said Mike Hogan, Senior Vice President of Marketing, GameStop Corporation. “The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers.”

“We are very pleased to provide a digital media network solution to GameStop and CBS Outernet,” said Steve Nesbit, President and CEO, Reflect Systems. “The targeted, flexible nature of this platform is an ideal way to reach on-the-go consumers using a dynamic and measurable solution. Working with CBS Outernet, we are committed to making GameStop TV a leading digital media network.”

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