JCDecaux Airport, a subsidiary of JCDecaux SA, and which claims to be the leading company in the airport advertising segment, recently won the advertising concession contract for Nice Côte d’Azur airport. This new contract, awarded after a competitive tender process, covers all advertising space both within and outside the airport buildings for a period of 7 years.
Handling an annual total of 10.4 million passengers in 2008, Nice Côte d’Azur airport is the second largest airport in France and one the 36 French airports where JCDecaux operates. This contract allows JCDecaux Airport to reinforce the scope of its advertising solutions within the airport and to offer a new range of displays specially designed for this facility in the south of France. These new displays, due to replace all the existing units, embody the principles of ecologically sustainable, energy-efficient design and fully comply with Persons with Reduced Mobility (PRM) standards.
Digital displays and interactive projections will further boost the appeal of the advertising solutions available to advertisers.
Didier Monges, Chief Operating Officer of Nice Côte d’Azur airport made the following statement: “We were impressed by the quality of the offer made by JCDecaux Airport. Their solutions correspond to our expectations regarding their integration in our airport environment while offering advertisers high-calibre, innovative advertising solutions whose environmental impact – notably regarding energy consumption – has been the focus of considerable attention.”
Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport, said: “We are delighted that Nice Côte d’Azur airport has again reasserted its trust in JCDecaux Airport. Our new, high-quality range of advertising displays will provide this airport with advertising media of a calibre enjoyed by the largest airport facilities worldwide and will allow us to reinforce our ability to serve the needs of the advertising market. Airports are becoming key venues for innovative, digital and interactive advertising solutions for the benefit of advertisers.”