Adrian J Cotterill, Editor-in-Chief

Interesting that Carter Etherington who was until recently director of content distribution and partnership marketing at MTV Networks has joined YCD as Chief Marketing Officer.

We said back in April this year

Barry Salzman, the former president of DoubleClick’s global media business has really jump started YCD’s expansion since he joined…it’s interesting to see how an online media man builds the business and how he hires…

The term ‘retail theatre’ might take on on a completely different meaning now!

We think one can definitely see a pattern emerging in the hiring process – there is a lot of creative talent in their New York office for sure.

One Response to “From MTV To YCD”

  1. James crow Says:

    This YCD outfit will be worth 4-5B dollars in as many years – mark my words

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