Ocean Outdoor is marking the end of a successful 2009 with the launch of a unique GBP 1 million digital advertising platform, the Two Towers located in London.
The Two Towers flank Hammersmith’s busy A4 flyover (road) providing a striking new West London landmark. The double-sided LED screens will provide advertisers with an opportunity to target the thousands of commuters heading to and from Heathrow Airport, Central London and the West London boroughs.
The launch campaign is from J’adore Dior.
By our reckoning Ocean Outdoor has invested more than GBP 8 million in LED screens this year alone with a series of bespoke, dynamic outdoor advertising locations across London (LIghthouse and Scala would have benefited most!).
Damian Cox, Chief Executive of Ocean Outdoor, told us “We are tremendously proud of our achievements in 2009, and the ‘Two Towers’ location stands as a great monument to the future of outdoor advertising – a premium quality screen which can deliver truly standout campaigns”‘
He added “This year has been a tough one for many in advertising and media, but we have continued our growth plan and added to our portfolio of sites substantially, while retaining our core proposition that outdoor advertising should make a real impact for brands and consumers alike. We firmly believe that the continued investment and growth of digital outdoor can create a flexible and responsive way for companies to communicate with consumers.”
Ocean Outdoor have done a great job spearheading digital in London this year.