Interesting press release from Prime Digital Media (PDM) about their use of QR Codes*…
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan where they are currently the most popular type of two dimensional code.
PDM claim to be the first Australian Out-of-Home digital media company to adopt QR technology.
As their press release says; QR Codes add another new dimension to OOHD advertising. By simply flashing a mobile phone at one of the codes on the PDM screens, a consumer can be directly linked to the advertiser’s brand messages.
For QR to work however the consumer has to be using a camera phone that has been equipped with the reader software – scanning the image of the QR Code causes the phone’s browser to either launch and redirect to a programmed URL, text message, or phone number (usually) at no cost to the mobile phone user or the advertiser.
PDM will be making this available on all their Media Networks including Wellbeing, Lifestyle and Home Electronics.
PDM, Planning and Creative Director, Julie Frikken told us “We have seen the dramatic take up of QR in Japan by retailers, with almost every retail industry adopting this technology. Our advertisers are eager to embrace QR to build stronger brand relationships with consumers. Because there is no barrier to entry, the technology is opt-in and there is no cost for the advertiser or the user, we predict QR technology to boom in Australia by 2009”
We don’t think it is as easy as it sounds, PDM have a history of accurately reporting back market research and so it will be interesting to see how it works out.
*QR Code is a registered trademark of Denso Wave Incorporated in Japan and other countries
The picture shows our very own DailyDOOH.com QR code.
You can generate your own at http://www.i-nigma.com/personal/Create.asp