I try to cover as much of Europe, Middle East and Africa as I can in the blog – off to Istanbul later this week of course for the Marketing1ST event.
It’s rare (apart from covering Cisco and its VARs) to be able to cover one company in this marketplace that has a similar footprint! I jest of course because EnQii which has come to life today has people and offices in London, New York, Toronto, Hong Kong and Dubai (whereas we merely have an office in Henley on Thames and a bureau presence in Munich!!!).
EnQii has come about via some signnificant Venture Capital and has brought together the DS software and CMS parts of Digital View Media, ScreenEdge in Hong Kong (content and creative) and RedeemIT (mobile interactivity and coupon technology).
I am really excited that we have a global player on board – this I believe is great news for the industry and will bring benefits to brands, media buyers, planners and network owners that want pan-geographic reach.