Specialty’s Cafe and Bakery

Gail Chiasson, North American Editor

San Jose, California, developer of information appliances for vertical markets, has deployed a WebDT Signage System at Specialty’s Cafe and Bakery, with 27 stores throughout California, Washington State and Chicago.

DT Research Inc., With over 20 years of successful operation, Specialty’s provides made-from-scratch baked goods, handcrafted sandwiches, organic salads and wholesome soups. This concept is typically located in urban business districts or suburban business centers, and operates 5-days per week during the morning, noontime and afternoon hours.

The combination of robust WebDT Signage Appliances and flexible WebDT Content Manager software enables targeted communications to customers at Specialty’s Café and Bakery locations, driving sales and building the Specialty’s brand.

Several Specialty’s Café and Bakery locations in California have deployed the WebDT SA1000 signage appliances for digital menu board applications paired with 42” displays behind service counters with images of the current menu offering. Digital menu boards have maximized the space efficiency, using the same space for the breakfast menus and lunch menus, with a scheduled content change at the specified time of day.

The WebDT SA3000 signage appliances are paired with 42” displays mounted in the dining areas to engage customers with multimedia content such as video, flash, and images. The dining area content drives sales for catering, specials, and other products and services, and at the same time ingrains the Specialty’s brand by inviting customers to connect on social networking sites.

The WebDT Signage Appliances are managed with the WebDT Content Manager software, enabling Specialty’s Café and Bakery to efficiently navigate the layout design and scheduling of their menus and consumer communication. Content is updated using any Internet browser and can be managed locally or in a central location. The marketing team at Specialty’s Café and Bakery can now enhance the dining experience for guests while saving the time and costs associated with constantly changing menus and printing promotions.

“With digital signage we are able to better communicate our brand and enhance the dining experience for our customers,” says Angela Pace, vice- president of marketing at Specialty’s. “We are already beginning to see the value generated by these screens in the sites where we have rolled out the solution and expect this to continue as we expand and install digital signage in our stores.”

DT Research Inc. develops and manufactures web-enabled information appliances for vertical applications. Its WebDT family of products is based on thin computing platforms for secure, reliable, and cost-effective computing. WebDT products include digital signage solutions, wireless tablets, point-of-service handhelds, compact modular systems, and display-integrated information systems. These systems emphasize mobility, wireless connectivity and touch displays. Powered by Windows Embedded and Windows XP operating systems, WebDT devices offer durability and ease in integration, leading to solutions that can be remotely managed with the comprehensive WebDT Device Manager software.

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