The industry response to this week’s JDevents announcement that the event(s) formerly known as KioskCom Self Service Expo and The Digital Signage Show are to be renamed Customer Engagement Technology World and the April event moving from Las Vegas to San Francisco in 2011 in the Moscone Convention Center (the New York events in November will stay in the big apple) seems to have been overwhelmingly positive.
Dave Haynes was first to comment, writing over on his blog Sixteen:Nine “I agree with the observers about this being a smart move. I don’t think the Digital Signage Show thing really ever stuck, as most people just called it Kioskcom because it was quicker. … Technologies are converging and what the kiosk world calls an attract loop is a playlist in the digital signage world, and the interactive touch apps of the digital signage sector are the kiosk interfaces of that sector. This handle allows JD Events to get more squarely focused and also draw in complementary sectors like mobile and social media”
Ken Goldberg wrote on his blog “Getting out of Las Vegas will be a positive for the event, in my opinion. It is difficult for many companies, mine included, to justify running back to Vegas just a few weeks after DSE, which gets the jump on the annual calendar”
He continued “Changing the name is also a positive, as I never understood KioskCom, and The Digital Signage Show is generic, a mouthful”
The new name will start, beginning November 2010 in New York and the event will focus on the expanding role of customer engagement in business success and improved ROI; addressing topics that are more reflective of what the industry has become and where it is going.
Danna Vetter, associate vice president, ARAMARK Marketing Services was quoted in the official press release as saying “This evolution is a natural progression that many have been looking for and it’s encouraging to see JD Events come forward to drive the migration towards a more outcome-focused offering”
Lawrence Dvorchik, general manager for KioskCom Self Service Expo and The Digital Signage Show “For more than 14 years, we have educated individuals and organizations, stressing that kiosks, digital signage, mobile, and future applications will only find long-term success by delivering meaningful engagement to customers, creating stronger ROI”.
Bradley Walker, president and CEO of Nanonation, Inc. said “I think this is a very strong strategic move by JD Events. The new name and venue will breathe new life into the digital media conference arena because they both speak to where our industry is going and what we, as an exhibitor, need”
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