EYE have stuck a 103 inch Digital Eyelite at Manchester Airport’s Terminal 1 and yes of course it’s the right way round in portrait mode!
The first advertiser on board is Drivesafe – aiming to deliver awareness of the dangers of drinking in-flight and then choosing to drive after on your onward journey.
The Landmark Digital Eyelite, to give it its full name, boasts a display area of 1.4 x 2.4 metres and is
located at the entrance to the brand new Biza Duty Free store – which means that it should reach near enough 100% of T1’s departing audience.
Manchester Airport’s T1 is continuing its UK PDS 35 million redevelopment and refurbishment and EYE seem to be taking every opportunity to get new screens in as part of the ‘furniture’ so to speak.