Canadian Metro Supermarkets Digital Signage?
Last night’s midnight snack cravings drove me into the nearby Metro supermarket to be greeted by a new “concierge” kiosk pictured below.
This attractive red and grey fixture, positioned in the front entrance, combined MediaTile screen with an IBM AnyPlace self-service kiosk module.
Both screens played a well-branded attract loop advertising store info and sponsored food recipes.
A clean, easy to navigate interface offered a recipe search, product locator, health and wellness tips and a mystery ‘produce’ section (which turned out to be another version of a recipe search).
The touchscreen display worked well and quickly guided me to my bounty of beef jerky, chips, ice-cream and Perrier. When prompted for soda, kiosk politely asked if I wanted soda pop or baking soda, then pointed me to the junk food aisle.
The recipe menu allowed navigation by vendor, category (kids, dessert, etc…), protein (beef, poultry, pork or seafood) or by scanning a UPS code of an ingredient/product off the shelf. A progression of “kid-friendly” and “Hamburger Helper” selections lead me to a yummy lasagna recipe, promptly printed via the receipt printer below the screen.
My inner child was satisfied with both the experience and the recipe.
Looks like MediaTile and Metro are thinking beyond the simplistic approach some of their competition in retail and grocery categories.
Stay tuned for more details on this install.
April 21st, 2010 at 03:24 @183
Which Metro store was this found at?
April 21st, 2010 at 15:47 @699
Awesome. When is this coming to my store? …When are all Metros getting one?