#ScreenMediaExpo in May is making use of the ‘TextTheStand’ service at its event in London (provided by Norwegian outfit never.no) and if you are an exhibitor this is your last chance to send us your details for the service (142 characters remember!).
A mobile phone shortcode will be heavily promoted before and during the event enabling attendees to text ‘STAND F10’ (for example) and receive an SMS reply with information about the company, URL etc etc.
So for example; Jason Cremins from signagelive who was (as usual) the first to jump on this sort of opportunity has provided us with “signagelive – multi-award winning web-based software offers quick & easy control of digital signage networks. Sign up for a Free 30 day trial” as his mobile SMS return message.
DailyDOOH will be promoting the service every hour on the hour during show periods via twitter and the stands themselves will be encouraged to publicise the service on their own displays during the show as well.
One thing’s for sure and that is it’s going to be a very interactive event come May.