Rich Media Ad Platform For Mobile

Gail Chiasson, North American Editor

Cambridge, Massachusetts-based Jumptap, leading mobile advertising solutions provider and largest independent mobile ad network, has partnered with Medialets and Crisp Wireless, both of New York, to create what may be the industry’s first unified Rich Media ad platform that delivers the broadest array of highly-engaging, rich media ad units for mobile apps and the mobile Web.

The combination of these leading mobile ad providers increases the value of mobile apps and sites while providing advertisers with engaging mobile campaigns. This advancement gives advertisers and publishers a single point from which to run diverse rich media ad units across multiple devices, technology platforms, browsers and publishers – all from one ad network. In addition, Jumptap’s open standards allow any rich media provider to plug into its ad network.

“Advertisers have an opportunity to capitalize on the personal, always-on nature of mobile devices with rich media ad units designed to interact and capture the minds and hearts of its users, “ says Adam Soroca , Jumptop’s chief product officer and general manager. “Rich media campaigns are proven to drive higher levels of user engagement, more than any other media, with demonstrated increases in message lift association and higher CTRs.”

Jumptap will initially be offering its unified rich media support on mobile web sites and with an iPhone SDK. Android and iPad rich media support will soon follow.

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