CoolSign And JB&A Sign National Distribution Deal

Chris Sheldrake

CoolSign (formerly CS Software Holdings, LLC) has signed a master reseller agreement with Jeff Burgess &Associates, known as JB&A, for the US and Canada.

CoolSign has of course been providing digital signage software for customers from small to enterprise since its inception in 1998 and JB&A has been serving the A/V systems industry’s needs for over 14 years with a key focus area in the digital signage market.

With over 1,000 of the top integrators in the United States, JB&A is highly respected in the industry and is widely recognized as one of the premier Digital Signage distributors in the U.S. Lou Giacalone described the decision to partner with them as a natural progression of the CoolSign’s growth: “JB&A has deep connections in the marketplace and they don’t just sell products: they have direct experience in selling Digital Signage Solutions, an important distinction from their competitors.”

Jeff Burgess, CEO of JB&A told us “CoolSign represents a major partnership that brings JB&A an enterprise end to end digital signage solution. CoolSign’s vision and technology is totally in line with how JB&A believes the marketplace needs to be addressed. We will be able to provide our value added partners with a top tier platform that is an industry standard. JB&A prides itself in always choosing the best technology partner in the industry. CoolSign is that company.”

JB&A also represents several of CoolSign’s Digital Ecosystem Partners, including TruMedia, Seneca Data, Christie Digital and others.

CoolSign launched the CoolSign Partner Program at DSE in February and has seen tremendous interest from its partners to be able to deliver seamlessly integrated solutions to clients, reducing confusion and reducing the influence of ‘pretenders’ in the marketplace.

About JB&A

JB&A has been servicing the vendor and reseller channel throughout North America since 1996. JB&A is a very unique company. We are a mix of Channel Management, Solutions Provider, Consultant and Distributor. We specialize in the Streaming, IP, Medical, Digital Signage, Post, Broadcast and ProAV markets.  We are staffed by experts in the field of Video Technology and workflows, including Digital Signage, Digital Asset Management, Streaming, Encoding, Transcoding, Video Conferencing and all forms of Video Distribution.

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