I’m leaning on a lamp-post…

Adrian J Cotterill, Editor-in-Chief


With apologies to George Formby “I’m leaning on a lamp-post at the corner of the street” – and now I can do Bluetooth!

I am a fan of Digital Signage interactivity but definitely not a of Bluetooth. I have said that so many times now and been asked to explain my reasoning that soon I will have to write it down and expect to be firmly criticised.

Street Broadcast are effectively now offering a pay per response Bluetooth mechanism, i.e. only pay for connections which are made – clients would pay 30p – 50p per bluetoooth connection ‘acceptance’ – a NICE way to do this I think.

I believe this is the first instance of advertiser pay-per-accept Bluetooth in the UK.

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