Free Amber Alerts On Canadians’ Cell Phones

Gail Chiasson, North American Editor

Canada’s wireless telecommunications industry, in partnership with the Royal Canadian Mounted Police, the Ontario Provincial Police, and AMBER Alert agencies across the country, recently introduced Wireless AMBER Alerts.

The new initiative, hosted and powered by MyThum Interactive, Toronto, allows customers of most Canadian wireless service providers to opt-in to receive free AMBER Alerts as text messages on their cell phone screens.

Wireless AMBER Alerts add a valuable new method to assist AMBER Alert agencies in providing the public with immediate and up-to-date information about a child’s abduction, and to solicit the public’s help in the safe and swift return of the child.

“Canadians have been turning to their cell phones for safety and security for 25 years now,” says Bernard Lord, president & CEO of the Canadian Wireless Telecommunications Association. “Now, if one of our most precious citizens is abducted, Wireless AMBER Alerts can put the immediate power to help in the hands of Canada’s 23 million cell phone customers”.

The completely free Wireless AMBER Alerts program is available to cell phone users in all 10 provinces and three territories.

Customers can easily subscribe either online at or directly from their wireless device.

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